Airbnb|Berlin, Germanyonsite
Senior Corporate Communications Manager, DACH & CEE
MarketingPosted March 20, 2026
<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>The Community You Will Join:</strong></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;">Are you passionate about driving the success of a global business in the dynamic, evolving, and fast-paced world of corporate and policy communications?<br><br>As the Senior Corporate and Policy Communications Manager for DACH & CEE, you will play a central role in shaping and executing the communications strategy for one of our most important European markets. You will help tell Airbnb's story - how we build trust and belonging in communities—while navigating one of Europe's most complex regulatory landscapes.<br><br>Joining our DACH & CEE Communications team based in Berlin, you will work closely with local policy, marketing, legal, and partnerships teams, and forge strong relationships across EMEA and the US. Your role is critical: Germany's regulatory environment around housing, short-term rentals, and overtourism is complex and politically sensitive and your ability to shape and amplify impactful narratives, anticipate issues, and maintain Airbnb's reputation will directly influence business outcomes and regulatory relationships.<br></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>The Difference You will Make:</strong></span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Drive impactful campaigns addressing overtourism challenges through locally relevant nature tourism and travel dispersal narratives, positioning Airbnb as a responsible community actor that builds trust and belonging</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Manage the press office across complex topics: regulatory affairs, housing policy, taxation, community impact, and trust & safety</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Engage directly with journalists in Germany; build and leverage established media contacts to shape narrative and anticipate emerging threats</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Work with cross functional partners to develop, plan and execute a regular drumbeat of robust stories and comms moments that demonstrate Airbnb's contribution to communities and economies while navigating sensitive regulatory terrain</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Lead agency partnerships, setting strategic direction for external communications suppliers</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Protect the business by proactively communicating our commitment to community trust, responsible hosting, and addressing legitimate policy concern.</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif;">If you thrive in fast-paced environments with a focus on execution, have a strong nose for a good story, and can balance strategic thinking with hands-on crisis management while championing our mission to build trust and belonging, this role is for you.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>A Typical Day: </strong></span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Develop proactive corporate and policy communications strategy with Germany Policy, Legal, Marketing, and Partnerships teams</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Manage the press office, handling reactive media enquiries and responding to journalists on deadline with strategic messaging</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Build relationships with key reporters and editors in the German media landscape; identify proactive story opportunities</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Develop written communications materials (story pitches, press releases, messaging, Q&As, briefs, presentations)</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Brief executives and colleagues for media interviews and public speaking engagements</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Lead agency partnerships and manage external communications suppliers</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Monitor the news cycle to identify emerging threats and opportunities for proactive communications</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Collaborate with Policy, Legal, Consumer Communications, and global corporate communications teams</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>Your Expertise:</strong></span></p>
<p><span style="font-family: arial, helvetica, sans-serif;">Experience & Track Record</span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">8+ years of corporate and policy communications in an agency, in-house, or public administration setting</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Proven expertise managing communications on trust, crisis, policy, regulatory, and financial matters in a matrixed organization. Experience working in an international organization is a plus.</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Track record of managing external agency partners and media relations firms</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Experience navigating complex regulatory environments and translating policy into compelling narratives</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Proven ability to develop and execute crisis communication plans in real-time</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif;">Media Relations & Storytelling</span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Expert knowledge of the German media landscape and established relationships with key journalists</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Flair for storytelling with experience creating press office stories and multi-channel campaigns that build reputation and trust</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Confident in advising internal teams on maximizing positive coverage and minimizing negative media cycles</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Ability to distill and articulate complex, nuanced policy topics for different audiences</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif;">Communication & Professional Skills</span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Fluent English (spoken and written); German required at business level minimum</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Excellent writing skills—able to craft compelling narratives, precise Q&As, and strategic messaging</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Strong verbal communication and interpersonal skills; comfort engaging with journalists, executives, and cross-functional stakeholders</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Can-do, proactive attitude with solutions-focused mindset; strong attention to detail and ability to deliver in fast-paced environments</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Maintains composure in high-pressure situations; awareness of German geopolitics and regulatory dynamics</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Understanding of reputation management and how to leverage data and insights to craft and proactively land data-driven stories in earned media and measure communications impact</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>Our Commitment To Inclusion & Belonging:</strong></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;">Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.</span></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-size: 16px;"><strong><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0);">How We'll Take Care of You:</span></strong></span></p>
<p><span style="font-size: 16px;">Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.</span></p></div><div class="title">Germany Annual Pay Range</div><div class="pay-range"><span>€84.000</span><span class="divider">—</span><span>€105.000 EUR</span></div></div></div>